Privacy Notice

This notice explains, in plain English, what Gradora(“we”) does with your information when you use this website (gradora.ai) and join the Gradora waitlist. It also covers cookies and similar technologies. Because Gradora is built for under-18s, we take extra care with young people's data — see our privacy notice for under-18s.

Who we are

Gradora Limited (registered in England and Wales, company no. 17355725), trading as Gradora, is the data controller for the personal data described in this notice. You can contact us about your data, or any privacy question, at info@gradora.ai.

What we collect

We collect only what you choose to give us on the waitlist form: your email address, whether you are a parent or a student, and (optionally) your first name, exam level, exam board, and how you heard about us. We also record which page you signed up from and any campaign tags (UTM) in the link you arrived through. We do not collect anything else, and we ask for no special-category data. Beyond the waitlist, we measure website traffic with a cookieless analytics tool that does not identify you (see “Cookies and analytics” below).

Why we collect it, and our lawful basis

We use your email to confirm your place on the waitlist and to tell you about Gradora's launch and your free month of Pro. Our lawful basis under the UK GDPR is your consent, which you give by confirming your email (double opt-in). You can withdraw it at any time using the unsubscribe link in any email. For our aggregated, cookieless website analytics, our lawful basis is our legitimate interest in understanding how the site is used to improve it — this involves no personal data and no tracking of you across sites.

Who we share it with

We use a small number of trusted service providers (data processors) to run the waitlist, under contracts that require them to protect your data and use it only on our instructions: an email service provider to manage the list and send confirmation emails, our email host for internal notifications, and a privacy-friendly, cookieless analytics provider that does not identify you. We never sell your data and we do not use it for advertising.

Where your data is held

We prefer UK/EU hosting for waitlist data, in line with the UK GDPR, and our analytics provider is EU-hosted. Where any provider processes data outside the UK, we rely on the appropriate safeguards permitted by the UK GDPR (such as UK adequacy regulations or the International Data Transfer Agreement).

How long we keep it

We keep waitlist data until Gradora launches and for a short period afterwards so we can deliver your early-access offer, then we delete it or — with your continued consent — convert it into a live account. You can ask us to delete your data sooner at any time using the contact details above or the unsubscribe link in any email.

Your rights

Under the UK GDPR you can ask us to: give you a copy of your data (access); correct anything that is wrong (rectification); delete your data (erasure); pause how we use it (restriction); receive it in a portable format (portability); object to a particular use; and withdraw consent at any time. To exercise any of these, contact us at info@gradora.ai. Every marketing email also includes a one-click unsubscribe. We aim to respond within one month.

Automated decisions

We do not make any decisions about you by solely automated means, and we do not profile you, as part of the waitlist.

Cookies and analytics

This website sets no cookies at all and stores nothing on your device. It uses no advertising, marketing, profiling or cross-site tracking cookies, and it stores no analytics identifiers in your browser. Because we set no non-essential cookies, there is no cookie consent banner to click through — there is simply nothing that requires your consent. This reflects our obligations under the Privacy and Electronic Communications Regulations 2003 (PECR) as well as the UK GDPR.

We measure how many people visit the site using Plausible Analytics, an EU-hosted, privacy-friendly tool. Plausible is cookieless: it sets no cookies, stores no identifiers on your device, collects no personal data, and does not track you across other websites. It reports only aggregated figures — such as page views and which pages are popular — that cannot be used to identify you. You can read Plausible's data policy for the technical detail.

When you submit the waitlist form, no cookie is set to do so. To protect the form from abuse we briefly and temporarily note the network (IP) address of requests in the server's memory for rate-limiting; this is not stored in a cookie or on your device and is not used to identify or track you.

Even though this site sets none, you remain in full control of cookies and site storage on your device: every major browser lets you view, block or delete cookies and clear stored site data through its settings. Blocking storage will not affect your use of this site, because it does not rely on any. Guidance for the main browsers is available from the UK Information Commissioner's Office. If we ever introduce cookies or storage that require consent, we will add a clear consent mechanism and update this notice before doing so.

Third-party links

Some pages link out to other websites. We do not control those sites, and their own privacy and cookie practices apply once you leave Gradora. We suggest reading the notices on any site you visit.

How to contact us, and how to complain

To make any of the requests above, or to ask a question about your data, contact us at info@gradora.ai. If you are unhappy with how we have handled your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this notice

We may update this notice as Gradora develops. Any update will be reflected in the “Last updated” date at the top of this page, and if we make a significant change we will tell waitlist members by email before it takes effect.